How To Launch A Product, Lose A Contest, And End Up A Winner Anyway

It was only Day 2 of the Gumroad Small Product Lab when I decided not to bother participating.

No, it was late on Day 2, even!  After signing up on Day 1, I hadn’t really decided to launch a product; signing up was driven more by curiosity than anything else. My hope was that  Gumroad would be offering some secret marketing info that I could use to promote my podcast. I had no idea how close that hope would be to what actually transpired.

Chatting with friends on Day 2, I deliberated over whether or not to do this, and what kind of a product I could do. In typical form, I had a hard time thinking truly small – a hallmark of my career is my tendency to over-engineer everything I do. Usually, this works in my favor; on a 10-day time-span, over-engineering would yield the same result as not starting at all; a no-finish. Keep Reading…