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Chasing Product

Running from 2013 through 2016 for a total of 40 episodes, Chasing Product focused on helping freelancers and consultants transition from client work to launching bootstrapped software products.

In this interview-style production, I led conversation about applying transferable skills from the world of client service work to the problem of identifying markets, reaching a userbase, through developing & launching a sustainable software product.

In 2017, I exited the production, selling Chasing Product to a new owner.

Popular episode topics included:

  • Episode 40: Know When To Quit
  • Episode 39: Your Product Business Is An Asset
  • Episode 38: Launch a Product From The Community Outward
  • Episode 37: Startup Decision-Making and ROI
  • Episode 36: Customer-Based Product Validation
  • Episode 35: The Startup-Style Book Launch
  • Episode 34: Self-Care For Founders
  • Episode 33: Following Your Startup’s North Star
  • Episode 32: Designing for Startups
  • Episode 31: Closing Software Sales and Your Mental Game
  • Episode 30: MVPs and Product Validation
  • Episode 29: Launching a Productized Service
  • Episode 28: Teach Everything You Know
  • Episode 27: Founder Success Habits
  • Episode 26: Long-Term Product Success
  • Episode 25.5: Gumroad Small Product Lab Winner
  • Episode 25: Build Something Small, Build Something Now
  • Episode 24: Learning As You Go
  • Episode 23: Building An Audience
  • Episode 22: Practical Product Transitions
  • Episode 21: The Importance of Planning & Experience
  • Episode 20: The Non-Technical Founder
  • Episode 19: Saas Marketing Essentials
  • Episode 18: Outsourcing Product Development
  • Episode 17: Startup Realities
  • Episode 16: Building a Software Business On The Road
  • Episode 15: Perpetual Software Product Validation
  • Episode 14: Copy Hacking for Conversions
  • Episode 13: Organic Product Development
  • Episode 12: Charge More for Your Product
  • Episode 11: Launching an App With a Full-Time Job
  • Episode 10: If At First You Don’t Succeed, Product Launch Again
  • Episode 9: Launching an App to Your Own Community
  • Episode 8: The Importance of Small Wins
  • Episode 7: Commit to Launching Product
  • Episode 6: Acquiring a Software Product
  • Episode 5: Product-izing Your Consulting Work
  • Episode 4: Software Product Marketing & Design
  • Episode 3: Mobile App Marketing and Double-Bootstrapping
  • Episode 2: Delegating Your Bootstrapped Product Efforts
  • Episode 1: From Freelancer to Bootstrapped Product Launch

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