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This 2017 workbook teaches agencies how to generate more, better-paying projects by leveraging their best asset: clients who already trust them. Repeatedly selling to existing clients is an oft-neglected tactic, even while agencies struggle to attract new, risky, stranger-leads.
– Use “soft discovery” to set up your next project, during your current project
– Re-activate inactive clients & sell to them
– Keep your clients “warm” between projects