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Christopher Hawkins

Eric Sink Says “Don’t Fake the Plural” – But I’m Not So Sure

In his latest Business of Software column, Eric Sink focuses on what he calls Micro-ISVs – software companies comprised of one person. In the article, he urges one-person companies to not use the term “we” self-referentially in their marketing materials; rather, small companies should own up to the fact that…

Necessary Rudeness and the Effective Use of Your Time

Pop quiz, hotshot – you have a task of known importance in hand. You have an interruption (phone call, eMail, fax, someone hovering in your doorway) ofunknown importance coming in. What do you do? If you’re truly interested in being effective, you turn off your ringer, close your office door, and…

21 Rules of Thumb – How Microsoft Develops its Software

Best blog entry ever? It is possible. This morning’s edition of David Gristwood’s blog boasts an absolute gem entitled 21 Rules of Thumb – How Microsoft Develops its Software. The item, originally written by Jim McCarthy, deals with how to get a team to gel, be productive, and produce great software. To be…